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Celebrating Tech Day of Pink 2020 with Estee Lauder


We joined our colleagues at The Estée Lauder Companies Inc. to mark #TECHINPINK2020 on social media for October.

The campaign raises huge amounts of money every year to support research, early detection, and treatment of breast cancer. 

For every social media post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, The Estée Lauder Companies will donate $25 to BCRF up to $100,000. In addition, Chief Information Officers across the globe, have committed to making donations for each post with the hashtag #TechInPink2020.


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