The solution provided was kept simple in terms of both setup and operation, using intuitive systems with the key focus being the audio as the hero. 

Key to the start of this project was the plan to future proof the installation by provisioning a completely dedicated shielded Cat6a cable infrastructure for the Dante, DM and network backbone. Over 150+ cables were terminated within the space to enable a patchable system that could be added to and changed at any time.

The main customer facing areas, including the training room and conference rooms, all needed to highlight the extent of the Shure product range and provide the ideal way to clearly demonstrate the qualities and differences that the products provide. 

LG displays were used throughout the spaces scaled according to room size and requirements from 49” through to two impressive 98” displays in the training space, all mounted using Peerless brackets. 

Crestron DigitalMedia centralised switching equipment provides the core distribution throughout in order to maximise flexibility and minimise equipment in rooms. Crestron room scheduling panels wall mounted outside the rooms handle room availability and booking using a room availability light bar. 

Cisco Webex Room Kits provide high quality video conferencing facilities across the meeting room spaces integrated into a BlueJeans video conferencing platform, a standard for Shure globally. A combination of Shure MXA310 table array microphones and Shure MXA910 ceiling array microphones provide audio input and output with SoundTube’s Dante-based ceiling loudspeakers. Mersive Solstice wireless presentation devices in the larger spaces provide collaborations tools, all controlled in room via a tabletop Cisco 10” touch panel. 

Within the training room a dynamic QSC touch panel linked to a centrally located QSYS Core 510i processor provides an in-room audio matrix and control interface to flexibly demonstrate all Shure’s wireless and wired microphones, DSP and ANI devices including the enhanced processing power of Shure’s Intellimix P300 digital signal processor.  The training room is also programmed to provide a voice lift system, whereby both presenters and audience members can communicate naturally over distance without the need for handheld or other portable microphones, using the MXA910 Ceiling Array Microphones.

The camera arrangement in the training room is provided by 1 Beyond media processing solutions, with two PTZ cameras and one automate camera which interfaces with a range of Shure microphones including Microflex Complete, Microflex Complete Wireless, and Microflex Advance MXA910 Ceiling Array Microphones to recall camera locations triggered by audio and facial movement. 

Further QSC panels are available to move to any conferencing space in order to demonstrate Shure products in other meeting spaces as and when required. MXA910 Ceiling Array Microphones, MXA310 Table Array Microphones, Axient Digital with ShowLink control, Microflex Wireless, and ULX-D wireless Microphones can all be trialed and tested on an adhoc basis.

A Brightsign cloud-based digital signage management system enhances the communications within the demo area and open spaces, informing visitors and clients of the Shure brand and heritage. 

proAV was tasked with integrating the systems on time and on budget, meeting the expectations of a personal environment for Shure sales and marketing staff, and an environment whereby customers - including consultants, AV vendors, and end users - could visit the facility and experience Shure’s market-leading products in a working environment.