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Reimagined workplace strategy

Sector:
Corporate

Location:
Leeds

Contractor:
Overbury

Architect:
MCM

Size:
27,000 sq. ft

Project Length:
8 Months

Channel 4
Reimagined workplace strategy

Sector:
Corporate

Location:
Leeds

Contractor:
Overbury

Architect:
MCM

Size:
27,000 sq. ft

Project Length:
8 Months

Channel 4 is the UK’s leading alternative content provider. It launched back in 1982 with the idea of breaking rules and pushing broadcasting boundaries.

Back in 2016 Channel 4 decided they wanted to reimagine their workplace strategy in order to bridge the gap between their brand aspirations and workspaces. Sustainability and inclusivity were high on their priority list. As part of this strategy they created a new national HQ in Leeds, in a rejuvenated historical building in the town centre, known as The Majestic, once a 2,400 seat cinema.

Utilising the top three floors Channel 4 have established a space that houses their highly creative digital operation producing content for distribution across all its platforms. proAV worked closely with CBRE, MCM and Overbury to ensure the open plan, collaborative workplace design concept became a reality. 


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