Day 2 Overview at ISE 2026

As Day 2 unfolded, this shift was reflected across workplaces, education, retail, and collaborative environments, where advanced displays, immersive visuals, AI-enabled collaboration, and platform-led control highlighted growing demand for systems that scale, integrate, and perform reliably in deployed environments. Here’s what stood out on Day 2.

Sony

Sony showcases its Professional Displays and Solutions, demonstrating how BRAVIA displays, Spatial Reality 3D content, and studio technologies transform corporate, education, retail, and live production spaces through connected, sustainable AV experiences.

One of the key focuses was the new BZ Pro BRAVIA BZ-P Series, a lineup of 16 professional 4K HDR displays from 43 to 85 inches featuring Deep Black Non-Glare panels, up to 700 nits brightness, AI-powered XR processing, built-in signage, robust installation options, improved energy efficiency of around 31 percent, increased use of recycled SORPLAS plastic, and integrated remote management via an ECO Dashboard, with availability expected in summer.

With focus of broadcasting, the Sony BRC-AM7 is a flagship PTZ auto-framing camera for high-end broadcast, studio, and live production, delivering detailed 4K HDR up to 60p with a 1.0-type Exmor RS sensor, BIONZ XR processing, 5K oversampling, and accurate colour via S-Cinetone, ITU709, and S-Log3. It’s AI-driven auto-framing, ultra-quiet direct-drive pan and tilt, a 20x optical zoom, variable electronic ND, and broad IP, VR, AR, and remote production compatibility enable smooth, flexible operation with fewer operators. A great component to feature in a corporate broadcasting setup.

GoBright

Shifting from display and production technology to workplace optimisation, GoBright introduced several new products and enhancements that expand its smart workplace ecosystem and improve how organisations use their office spaces. One of the key innovations is Zone Booking, which simplifies desk booking by allowing employees to reserve a workspace within a specific zone rather than a fixed desk. This approach aligns better with natural work behaviour, supports collaboration within teams, reduces no shows, and delivers more accurate insights into actual workplace usage. GoBright has also launched GoBright IPTV, a new product that enables organisations to display live TV and broadcast content across existing workplace screens, creating an additional, dynamic communication channel without adding technical complexity.

Focusing on the importance of sustainability and energy efficiency in the workplace, GoBright’s new Power Control Plug is an accessory that works in combination with the GoBright Interact desk booking system, ensuring that desk workstations are only powered when a user is checked in. When a desk is not in use, the plug automatically cuts power to connected equipment such as monitors, hubs, and peripherals, preventing unnecessary standby energy consumption. This supports sustainability goals by reducing wasted electricity, lowering overall energy demand, and decreasing the organisation’s environmental impact. From an ROI perspective, the value becomes clear when scaled across the workplace. Even small amounts of standby power per desk can translate into significant annual electricity costs when multiplied across many workstations. By eliminating this waste, the Power Control Plug helps organisations reduce operating costs, improve the efficiency of their energy usage, and achieve measurable financial savings alongside clear environmental benefits, without requiring any change in user behaviour.

In addition, GoBright has significantly enhanced its communication and analytics capabilities. Digital Signage+ has been expanded with a new Template Store offering more than 600 ready-made templates, making it easy to create professional digital signage content quickly and consistently. In-room Signage further increases the value of existing meeting room screens and room panels by displaying both corporate and practical information without new hardware investments. On the data side, the new Behaviour Dashboard, part of Advanced Analytics, provides deep insights into booking behaviour, space usage, and asset performance, helping organisations improve ROI and make data-driven decisions. These innovations are strengthened by new sensoring partnerships with bGrid, PointGrab, and Cisco, which enhance occupancy insights and support a future-ready workplace platform

Q-SYS

Q-SYS once again stood out as one of the most popular booths at ISE, delivering polished presentations and engaging demos. A specialised High-Performance Workplace tour showed how real-time data insights can be captured and applied across every space to create fully customised experiences using the Q-SYS Full Stack AV Platform. Highlights included a creative, fully automated gameshow experience that demonstrated the power of the Q-SYS control engine, alongside a new VisionSuite demo featuring vision-based room automation for lecture spaces using the newly launched NC Series network cameras. Attendees also saw updates to Q-SYS Reflect with new Space Manager and System Reliability features, as well as new variants of the PL Series loudspeakers.

Looking ahead, Q-SYS previewed the upcoming RoomSuite Modular System, a scalable and fast-deploy solution for medium to large collaboration spaces. Built around the RMP-100 processor and QIO-VEN4 expander, it delivers integrated audio processing, video distribution, AV bridging, and display control through a standardized yet flexible design. Deployment is simplified with a no-code, web-based workflow covering device discovery, configuration, optimization, and automatic UI generation. With full integration into leading UC platforms, BYOM workflows, and centralized cloud management via Q-SYS Reflect Plus, the system streamlines both large-scale rollouts and long-term room management from a single platform.

Shure

Shure continues to demonstrate how it empowers enterprise collaboration with future-ready, easy-to-deploy solutions that deliver consistent, high-quality meeting experiences. Through certified solutions for Microsoft Teams and Zoom Rooms, strong technology partnerships, and a focus on hybrid collaboration, Shure highlights how a unified ecosystem of audio, video, compute, and management tools can transform how organizations connect. Their spotlighted product for ISE is the IntelliMix™ Bar Pro, the latest addition to the IntelliMix™  portfolio, which is an all-in-one video bar designed for medium to large meeting spaces. It combines Microflex Advance array microphones, stereo loudspeakers, onboard IntelliMix™  processing for noise reduction and voice isolation, and IntelliMix™ View AI framing powered by four 4K cameras with a 135-degree field of view, delivering clear audio, intelligent video framing, support for AI transcription tools like Microsoft Copilot, and enhanced visibility of participants and non-verbal cues.

Building on this approach, Shure continues to redefine the modern meeting space with a versatile suite of products designed to streamline Microsoft Teams integration across any environment. For organizations seeking a seamless, turnkey deployment, the IntelliMix™ Room Kits offer auto-configuring, all-in-one packages that scale effortlessly from small huddle rooms to expansive executive spaces. For more complex, bespoke environments that require heavy lifting, the IntelliMix™ Foundation System offers a robust core of powerful compute and touch panel controls, ideal for managing sophisticated custom AV integrations. Additionally, new meeting audio solutions were introduced with the MXA320 Table Array Microphone, a sleek, low-profile device that leverages Steerable Coverage™ technology to deliver pristine, directional audio while virtually eliminating ambient noise. Together, these tools ensure that whether you are retrofitting a standard office or designing a high-end boardroom, your collaboration experience is networked, secure, and crystal clear.

CecoCeco

Delivering another signature, design-led display at the show, CecoCeco’s ArtMorph Elite sits at the intersection of architectural materials, digital art, and professional AV. The premium textured luminous panel blends natural surfaces with high-definition animated LED technology, transforming a conventional AV display or video wall into a tactile, immersive visual feature. Engineered for close-range viewing, the refined P2.6 pixel pitch more than halves previous spacing, enabling finer detail, sharper typography, and enhanced visual precision at short distances.

Designed to integrate seamlessly into corporate, retail, hospitality, cultural, and gallery environments, ArtMorph Elite reflects a growing segment of the AV display market where content, architecture, and technology converge. With over 200 customisable textures across wood, stone, textile, and metal, and easily replaceable covers, the display remains visually striking both powered on and off, addressing a common challenge of large-format displays in architectural spaces.

A key development showcased was CecoCeco’s Immersive mode, developed in partnership with Gensler to support content design and operation for ArtMorph. Together, the platform enables custom content tailored to space and reflective of a client’s brand by fusing physical material expression, immersive digital content, and an intuitive control system supporting the full lifecycle of the experience. This approach recognises that high-end display investment must be matched with equally considered content, enabling richer storytelling, digital art, and brand expression across corporate, retail, and public-facing environments.

With modular installation, front-access maintenance, intuitive control, and long-term flexibility, ArtMorph Elite offers AV integrators and end users a distinctive alternative to conventional LED walls, expanding the role of display technology from functional communication to experiential, design-driven media.

Conclusion

Day 2 at ISE 2026 reinforced a clear shift across the industry towards AV systems designed to operate reliably at scale. Across displays, collaboration, control, analytics, and automation, the emphasis was on technologies built for long-term use, practical deployment, and ongoing management within real operational environments. As AI becomes embedded into everyday workflows and platforms continue to mature, the focus is increasingly on performance, usability, and real-world application. These themes will continue to shape how organisations approach AV strategy, design, and delivery beyond the show floor. We look forward to sharing further insights on Day 3.