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Creative Design Agency


Dublin, Ireland




Our Client is an award-winning, independent creative agency based in London with an international and very diverse client base. The agency was founded in 2009 and has maintained an ingenious focus on experiential marketing, immersive retail design and experience innovation. 

Renowned for designing and staging cutting-edge conceptual brand experiences for businesses worldwide, our client tests innovation ideas in real world contexts and scenarios, using real products and real consumers in projects ranging from small pop-up events to engaging, international brand showcases.

Project Brief

proAV was commissioned by our client who had created a retail scheme for the new hospitality Export House in Terminal 2 at Dublin Airport on behalf of its clients, Diageo and Aer Rianta International. The new retail outlet was seen as a ‘unique opportunity to tell the clients story through taste and experience’, with the added potential to roll similar concepts out across other ARI sites.

The project called for the installation of a large format display onto a pre-fabricated store fit-out area that was then connected to a suite of control devices to enable the client to stream a range of marketing content simultaneously. Connectivity to the airport’s existing audio system was also established. 

The entire project had to be commissioned in readiness for the flagship Dublin store opening day when customers would be able to sign up for the first of its three-beer tasting experiences. 

‘I would like to thank proAV. I really appreciated your time on this – I know it was a really short lead time. You are the first AV supplier we have spoken to who has made us feel confident in what would be provided. So really keen to work with proAV again.’

Technical Overview

Challenges and Innovations

This retail space project, whilst not being spatially complex, presented a number of challenges and innovations for the proAV project team.

Logistical issues were encountered as the space was set in the international transition lounge of the airport and meant proAV’s team had to collaborate with the client’s fit-out team to ensure all equipment was despatched and delivered in unison. Time and security constraints ensured every aspect of the early phases were addressed in great detail.

With limited site information, the technical team had to remain versatile and adaptable within the live environment and resolve issues as they were faced. A limited timeframe was enforced on the proAV team as an alternative contractor failed to complete its work. A solution that fitted the client’s budget with a very short time scale meant intense planning and delivery by a number of departments to commission the project within just two weeks of the initial enquiry – and on time for the retail space opening.