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Aviva Hoxton Square


London, UK



Project length:

9 months




With around 30,000 employees and over 33 million customers, Aviva is the UK’s largest insurer. Founded in 1696, Aviva today has a strong international presence in Europe, Canada and Asia as a leading provider of insurance, investments, retirement and health solutions with more than 50 products in its portfolio.

Having already successfully completed extensive AV projects for Aviva, proAV was appointed to deliver another powerful integrated audio-visual solution.

Project overview

Aviva has invested heavily in a strategic digital approach developing tailored digital experiences and tools that offer convenience, simplicity and rewards to foster lasting relationships and inspire customer loyalty. These experiences and tools are the work of the teams of digital creatives who work from Aviva’s corporate technology campus in London’s fashionable Hoxton Square.

Set next to Aviva’s high-profile Digital Garage, one of a number of ‘co-creation’ spaces located around the world, 28-30 Hoxton Square is the campus’ latest refurbishment project – Project Drum. The three-storey building was subject to an extensive renovation, including the addition of an entirely new floor to house a cutting-edge auditorium including a stunning seven-metre video wall.

The challenge

Aviva’s presence in Hoxton Square represents a considerable creative and technological resource. Its focus on next-generation communication, collaboration and presentation technologies across this space is critical to the success of the teams of digital and media professionals, developers and designers who are tasked with executing Aviva’s pioneering ‘digital first’ strategy.

The challenge for the proAV team was to deliver a forward-thinking AV infrastructure with versatile meeting spaces and a dynamic digital signage and display solution that would work seamlessly across its corporate and client-facing spaces. 

The solution

This coherent, intelligently designed project comprised a series of meeting spaces, from relaxed meeting booths in the stylish ground-floor café and the vibrant, second-floor Agora collaboration room to a range of more formal meeting rooms.  Lift lobbies and comms rooms on each floor and an auditorium with anteroom and two-person control room complete the scheme.

In line with the protection of AV equipment at other Aviva sites, proAV provides a white-glove, on-site technical support programme to ensure continuity of service and specialist, long-term protection of Aviva’s investment. This industry-leading support service is tailored to suit Aviva’s ongoing requirements and underpins their Service Level Agreement (SLA). 

The key AV technologies that feature within Aviva Hoxton include the following:

  • Unilumin 7m 1.2mm pixel pitch LED video wall
  • Samsung 75” LED display screens
  • Clevertouch Pro Series interactive display screens
  • Christie Digital video multiscreen windowing processor
  • Logitech MeetUp all-in-one ConferenceCam's
  • Barco ClickShare wireless presentation system and signal processor, lectern mic and teleprompter controller
  • Cisco telepresence codec
  • Blackmagic Design broadcast studio system, including broadcast panel, production switcher, smart video hub and web presenter
  • Shure quad channel digital wireless receiver, ceiling microphone array, transceiver, transmitters, lavalier mics and charging station
  • Yamaha digital mixing console and comms, and digital power amplifier
  • Bose loudspeakers

The result

Project Drum was a successful collaboration with the technology consultant, CMS London Limited. Despite tight timescales the project was completed to specification, and within budget. The client now has a future-proofed, integrated workspace that will enhance Aviva’s creative teams’ engagement and productivity, its business relationships and client experiences. The meeting and collaboration spaces accommodate the demand for flexible audio, video and web conferencing and event capabilities whilst the digital signage system delivers insightful messaging to the building’s workforce and visitors, all backed up with proAV’s on-site support and service resource.