proAV is an accredited AMX Platinum Partner; the highest level
of partner status available in EMEA, which demonstrates our
commitment to AMX both in terms of our technical knowledge,
capability and our annual spend. The AMX portfolio of products has
broadened considerably in the past three years and, as a Platinum
Partner, we must now be capable of specifying, installing and
programming the entire AMX range, which requires substantial
investment from us and continued maintenance as AV technologies
change and evolve.
As a Platinum Partner AMX engages with us to align our sales
and marketing strategies and provides additional resources and
programme benefits, including a preferential pricing scheme,
priority access to the AMX technical support team and access to the
AMX Sales and Pre-sales teams for support on specific projects,
quotes and technical drawings.
In order to qualify as an AMX Partner, proAV was required to
undergo a Partner Training Seminar and participate in all relevant
courses, undertake partner sale straining, achieve predefined
revenue targets and provide pipeline and end-user reports.