proAV is an accredited AMX Platinum Partner; the highest level of partner status available in EMEA, which demonstrates our commitment to AMX both in terms of our technical knowledge, capability and our annual spend. The AMX portfolio of products has broadened considerably in the past three years and, as a Platinum Partner, we must now be capable of specifying, installing and programming the entire AMX range, which requires substantial investment from us and continued maintenance as AV technologies change and evolve.

 

As a Platinum Partner AMX engages with us to align our sales and marketing strategies and provides additional resources and programme benefits, including a preferential pricing scheme, priority access to the AMX technical support team and access to the AMX Sales and Pre-sales teams for support on specific projects, quotes and technical drawings. 

In order to qualify as an AMX Partner, proAV was required to undergo a Partner Training Seminar and participate in all relevant courses, undertake partner sale straining, achieve predefined revenue targets and provide pipeline and end-user reports.