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The Ned Hotel

Location:

City of London

Sector:

Hotel & Leisure

Introduction

An ultra-stylish development project in the heart of London, ‘The Ned’ includes a luxury hotel, club and selection of restaurants all housed within the historic Grade I listed former Midland Bank building.  Designed by Sir Edwin ‘Ned’ Luytens in 1924, the establishment is located just up from Bank Station and is named after the building’s famous architect. The development was carried out for Soho House & Co. who teamed with New York’s Sydell Group to create the scheme, which had to conform to the listed buildings protected interior and exterior architecture.

Project Brief

proAV were commissioned by main contractors Ardmore and AV consultants Blend, to install the extensive audio systems throughout the 11 storey hotel, bars and restaurants to complement the 1920s and 1930s interior design, furniture and décor.

The property had been empty for nearly eight years and clear instructions were set from the start of the project regarding the buildings listed status and how our project team could operate and install these audio visual solutions without disturbing the original fittings and furnishings. For example, the marble cladding is an integral feature of the building’s interior design and for any installation works to be completed, the cladding had to be carefully removed and replaced back as found.

Technical Overview

The technologies that feature in this high profile project are highlighted below:

67 locations/spaces – inc. 9 restaurants, rooftop pool, gym, spa, bar areas and members club

- Meeting rooms with LFD screens

- Lobby and 6 private event spaces

- Spinning studio and integrated sound system

- Hidden ‘Intellivox’ JBL speakers

- Custom hand painted finishes on speakers

- Custom bracketry designed and installed to protect listed finishes e.g. marble columns and cladding

- BSS Audio system

- Centralised Crestron control

- Networked Dante audio solution

- Extensive Satellite & TV distribution solution to cover all global regions of TV broadcasts

Client Benefits

The project was an interesting and exciting challenge and by working closely with the consultant and main contractor we have delivered a future-proofed audio solution that evolved and adapted during the course of the design specification. The end result is

a brilliant example of how a traditional building with 1920s styling and décor, meets modern day technology to enhance the guest experience.

‘Intellivox’ digitally controllable JBL speakers, make it possible to control the vertical directivity pattern and aim the sound at the listener and maintain even sound distribution throughout a given area. Going a step beyond today’s standard beam steering, JBL’s DDS (Digital Directivity Synthesis) technology allows for full control of near field and far field coverage creating an asymmetric vertical beam contoured specifically to an application.

The Ned’s subtle yet powerful audio visual systems are being used every day by the hotel and providing a range of benefits, including:

- State-of-the-art audio systems for professional background music distribution

- Improved and enhanced guest experiences

- Return on investment opportunities to advertise the hire of private event spaces with hospitality facilities

- Extensive TV channel broadcasts from around the world

- Leading luxury hotel in the centre of London‘s financial district